AS A BRAND, BELARMY EMBODIES THE IDEA OF RARITY AND IMAGINATION.
THE WORD ITSELF CARRIES NO FIXED MEANING BECAUSE BELARMY IS MEANT TO BE DEFINED BY THOSE WHO WEAR IT. TO SOME, IT'S ART. TO OTHERS, IT'S REBELLION. TO US, IT'S PROOF THAT CREATIVITY DOESN'T NEED PERMISSION.
BELARMY DOESN'T EXIST TO FOLLOW TRENDS OR BELONG TO A CATEGORY.INSTEAD, IT EXISTS AS A SYMBOL OF OUTSIDERS WHO TRANSFORM THEIR PERSPECTIVE INTO STYLE. OUR MISSION IS SIMPLE: LESS NOISE, MORE MEANING.
"PEOPLE ASK WHAT BELARMY STANDS FOR, AND I CAN'T ANSWER THAT FOR ANYONE," SAYS FOUNDER NIGEL PITSE. "BECAUSE BELARMY IS NOT SUPPOSED TO BE EXPLAINED. IT'S SUPPOSED TO BE FELT. WHAT DOES IT MEAN TO YOU? THAT'S THE ONLY ANSWER THAT MATTERS."
